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Borg J. Persuasion: the art of influencing people. 4th edition. Harlow, England: Pearson; 2013.
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Heath RL, Toth EL, Waymer D. Rhetorical and critical approaches to public relations II [Internet]. New York: Routledge; 2009. Available from: https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=412919
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L’Etang J. Critical public relations: Some reflections. Public Relations Review [Internet]. 2005 Nov;31(4):521–526. Available from: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001347&site=eds-live&scope=site
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Ames C. PR goes to the movies: The image of public relations improves from 1996 to 2008. Public Relations Review [Internet]. 2010 Jun;36(2):164–170. Available from: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811109001453&site=eds-live&scope=site
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Moloney K. Trust and public relations: Center and edge. Public Relations Review [Internet]. 2005 Nov;31(4):550–555. Available from: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001384&site=eds-live&scope=site
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Borg, James. Persuasion: the art of influencing people. London: Prentice Hall Business; 2004.
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Roper J. Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony? Journal of Public Relations Research [Internet]. 2005 Jan;17(1):69–86. Available from: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=bth&AN=15305449&site=ehost-live
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Edwards L. Rethinking power in public relations. Public Relations Review [Internet]. 2006 Sep;32(3):229–231. Available from: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811106000695&site=eds-live&scope=site
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Johansson C. Goffman’s sociology: An inspiring resource for developing public relations theory. Public Relations Review [Internet]. 2007 Sep;33(3):275–280. Available from: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811107000604&site=eds-live&scope=site
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L’Etang J. Public relations and sport in promotional culture. Public Relations Review [Internet]. 2006 Nov;32(4):386–394. Available from: http://libezproxy.bournemouth.ac.uk/login?url=http://ejournals.ebsco.com/direct.asp?ArticleID=46C6AA826EE09A78A006
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Nixon S, Gay PD. WHO NEEDS CULTURAL INTERMEDIARIES? Cultural Studies [Internet]. 2002 Jul;16(4):495–500. Available from: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=a9h&AN=8543986&site=ehost-live
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Zaharna R. "In-awareness” approach to international public relations. Public Relations Review [Internet]. 2001;27(2):135–148. Available from: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811101000765
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Servaes J, Malikhao P. Advocacy strategies for health communication☆. Public Relations Review [Internet]. 2010 Mar;36(1):42–49. Available from: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001465
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McKie D, Toledano M. Dangerous liaison or perfect match? Public Relations Review [Internet]. 2008 Nov;34(4):318–324. Available from: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811108001161
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Veil, SR, Rodgers, JE. Reaching at-risk populations: The inconsistency of communication channels among American Indian tribes and nations in Oklahoma. PUBLIC RELATIONS REVIEW. 36(3):302–305.
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Ławniczak R. Re-examining the economic roots of public relations. Public Relations Review [Internet]. 2009 Nov;35(4):346–352. Available from: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001386
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Xifra J, Ordeix E. Managing reputational risk in an economic downturn: The case of Banco Santander. Public Relations Review [Internet]. 2009 Nov;35(4):353–360. Available from: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001374
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Porter L. Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations. Public Relations Review [Internet]. 2010 Jun;36(2):127–133. Available from: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S036381110900143X
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Toledano M. Influencing economic change: Government interventions, disputes between sectors, and public relations campaigns in Israel. Public Relations Review [Internet]. 2009 Nov;35(4):361–367. Available from: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001349
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Coombs, W. Timothy, Holladay, Sherry J. It’s not just PR: public relations in society. Malden, Mass: Blackwell; 2007.
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Moloney K. Rethinking public relations: PR propaganda and democracy [Internet]. 2nd ed. London: Routledge; 2006. Available from: https://bournemouth.on.worldcat.org/oclc/60420977
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Grunig, Larissa A., Grunig, James E., Dozier, David M. Excellent public relations and effective organizations: a study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum; 2002.
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Samovar, Larry A., Porter, Richard E. Intercultural communication: a reader. 10th ed. Belmont, Calif: Wadsworth Thomson Learning; 2003.
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Sriramesh, Krishnamurthy, Vercic, Dejan. The global public relations handbook: theory, research and practice. London: Lawrence Erlbaum; 2003.
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Sriramesh, Krishnamurthy, Vercic, Dejan. The global public relations handbook: theory, research and practice. London: Lawrence Erlbaum; 2003.
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Newsom, Doug, Turk, Judy VanSlyke, Kruckeberg, Dean. This is PR: the realities of public relations. 8th ed. Belmont, Calif: Wadsworth; 2004.
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Parsons, Patricia J. Ethics in public relations: a guide to best practice. London: Kogan Page; 2004.
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Parsons, Patricia, ebrary, Inc. Ethics in public relations: a guide to best practice. London: Kogan Page; 2004.
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Seib, Philip M., Fitzpatrick, Kathy. Public relations ethics. Fort Worth, Tex: Harcourt Brace College Publishers; 1995.
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Stauber, John C, Rampton, Sheldon. Toxic sludge is good for you: lies, damn lies and the public relations industry. Monroe, ME: Common Courage Press; 1995.
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Waymer D. Liberty and Justice for All? The Paradox of Governmental Rhetoric. Communication Quarterly [Internet]. 2009 Aug 25;57(3):334–351. Available from: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=eue&AN=43771955&site=eds-live&scope=site
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Munro, James F., Adams, Lee, Amos, Mary. Promoting health: politics and practice. London: Sage; 2002.
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Featherstone, Mike. Consumer culture and postmodernism. London: Sage in association with Theory, Culture & Society, Teesside Polytechnic; 1991.
