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J. Borg, Persuasion: the art of influencing people, 4th edition. Harlow, England: Pearson, 2013.
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C. Ames, ‘PR goes to the movies: The image of public relations improves from 1996 to 2008’, Public Relations Review, vol. 36, no. 2, pp. 164–170, Jun. 2010 [Online]. Available: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811109001453&site=eds-live&scope=site
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Borg, James, Persuasion: the art of influencing people. London: Prentice Hall Business, 2004.
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Green, Andy and Institute of Public Relations, Creativity in public relations, 2nd ed., vol. PR in practice series. London: Kogan Page [published in association with] the Institute of Public Relations, 2001.
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C. Johansson, ‘Goffman’s sociology: An inspiring resource for developing public relations theory’, Public Relations Review, vol. 33, no. 3, pp. 275–280, Sep. 2007 [Online]. Available: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811107000604&site=eds-live&scope=site
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J. L’Etang, ‘Public relations and sport in promotional culture’, Public Relations Review, vol. 32, no. 4, pp. 386–394, Nov. 2006 [Online]. Available: http://libezproxy.bournemouth.ac.uk/login?url=http://ejournals.ebsco.com/direct.asp?ArticleID=46C6AA826EE09A78A006
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S. Nixon and P. D. Gay, ‘WHO NEEDS CULTURAL INTERMEDIARIES?’, Cultural Studies, vol. 16, no. 4, pp. 495–500, Jul. 2002 [Online]. Available: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=a9h&AN=8543986&site=ehost-live
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R. Zaharna, ‘"In-awareness” approach to international public relations’, Public Relations Review, vol. 27, no. 2, pp. 135–148, 2001 [Online]. Available: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811101000765
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J. Servaes and P. Malikhao, ‘Advocacy strategies for health communication☆’, Public Relations Review, vol. 36, no. 1, pp. 42–49, Mar. 2010 [Online]. Available: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001465
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D. McKie and M. Toledano, ‘Dangerous liaison or perfect match?’, Public Relations Review, vol. 34, no. 4, pp. 318–324, Nov. 2008 [Online]. Available: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811108001161
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Veil, SR and Rodgers, JE, ‘Reaching at-risk populations: The inconsistency of communication channels among American Indian tribes and nations in Oklahoma’, PUBLIC RELATIONS REVIEW, vol. 36, no. 3, pp. 302–305.
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R. Ławniczak, ‘Re-examining the economic roots of public relations’, Public Relations Review, vol. 35, no. 4, pp. 346–352, Nov. 2009 [Online]. Available: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001386
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J. Xifra and E. Ordeix, ‘Managing reputational risk in an economic downturn: The case of Banco Santander’, Public Relations Review, vol. 35, no. 4, pp. 353–360, Nov. 2009 [Online]. Available: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001374
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L. Porter, ‘Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations’, Public Relations Review, vol. 36, no. 2, pp. 127–133, Jun. 2010 [Online]. Available: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S036381110900143X
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M. Toledano, ‘Influencing economic change: Government interventions, disputes between sectors, and public relations campaigns in Israel’, Public Relations Review, vol. 35, no. 4, pp. 361–367, Nov. 2009 [Online]. Available: http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001349
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Coombs, W. Timothy and Holladay, Sherry J., It’s not just PR: public relations in society. Malden, Mass: Blackwell, 2007.
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Botan, Carl H. and Hazleton, Vincent, Public relations theory II, vol. LEA’s communication series. London: Lawrence Erlbaum, 2006.
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Heath, Robert L., Toth, Elizabeth L., and Waymer, Damion, Rhetorical and critical approaches to public relations: edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer, 2nd ed., vol. LEA’s communication series. London: Routledge, 2009.
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Jandt, Fred Edmund, An introduction to intercultural communication: identities in a global community, 6th ed. London: Sage, 2010.
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Parsons, Patricia J., Ethics in public relations: a guide to best practice. London: Kogan Page, 2004.
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D. Waymer, ‘Liberty and Justice for All? The Paradox of Governmental Rhetoric’, Communication Quarterly, vol. 57, no. 3, pp. 334–351, Aug. 2009 [Online]. Available: http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=eue&AN=43771955&site=eds-live&scope=site
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Munro, James F., Adams, Lee, and Amos, Mary, Promoting health: politics and practice. London: Sage, 2002.
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