Ames, Carol. 2010. ‘PR Goes to the Movies: The Image of Public Relations Improves from 1996 to 2008’. Public Relations Review 36 (2): 164–70. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811109001453&site=eds-live&scope=site.
Borg, James. 2004. Persuasion: The Art of Influencing People. London: Prentice Hall Business.
Borg, James. 2013a. Persuasion: The Art of Influencing People. 4th edition. Harlow, England: Pearson.
———. 2013b. Persuasion: The Art of Influencing People. Electronic resource. 4th edition. Harlow, England: Pearson. https://bournemouth.on.worldcat.org/oclc/856625878.
Botan, Carl H. and Hazleton, Vincent. 2006. Public Relations Theory II. Vol. LEA’s communication series. London: Lawrence Erlbaum.
Coombs, W. Timothy and Holladay, Sherry J. 2007. It’s Not Just PR: Public Relations in Society. Malden, Mass: Blackwell.
Corner, J. n.d. ‘Mediated Politics, Promotional Culture and the Idea of “Propaganda”’. MEDIA CULTURE & SOCIETY 29 (4): 669–77.
Culbertson, Hugh M. and Chen, Ni. 1996. International Public Relations: A Comparative Analysis. Vol. LEA’s communication series. Mahwah, N.J.: L. Erlbaum.
Curran, James and ebrary, Inc. 2002. Media and Power. Electronic resource. London: Routledge.
Edwards, Lee. 2006. ‘Rethinking Power in Public Relations’. Public Relations Review 32 (3): 229–31. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811106000695&site=eds-live&scope=site.
Ewen, Stuart. 1996. PR!: A Social History of Spin. New York: Basic Books.
Featherstone, Mike. 1991. Consumer Culture and Postmodernism. E-book. Vol. Theory, culture and society. London: Sage in association with Theory, Culture & Society, Teesside Polytechnic.
Goodwin, Jeff. n.d. ‘What’s Right (and Wrong) About Left Media Criticism? Herman and Chomsky’s Propaganda Model.’ Sociological Forum 9 (1): 101–11.
Green, Andy and Institute of Public Relations. 2001. Creativity in Public Relations. 2nd ed. Vol. PR in practice series. London: Kogan Page [published in association with] the Institute of Public Relations.
Grunig, Larissa A., Grunig, James E., and Dozier, David M. 2002a. Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries. Vol. LEA’s communication series. Mahwah, NJ: Lawrence Erlbaum.
———. 2002b. Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries. E-book. Vol. LEA’s communication series. Mahwah, NJ: Lawrence Erlbaum.
Heath, Dr Robert L. 2010. SAGE Handbook of Public Relations. London: Sage Publications.
Heath, Robert L., Toth, Elizabeth L., and Waymer, Damion. 2009. Rhetorical and Critical Approaches to Public Relations: Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer. 2nd ed. Vol. LEA’s communication series. London: Routledge.
Heath, Robert L., Elizabeth L. Toth, and Damion Waymer. 2009. Rhetorical and Critical Approaches to Public Relations II. Electronic resource. New York: Routledge. https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=412919.
Jandt, Fred Edmund. 2010. An Introduction to Intercultural Communication: Identities in a Global Community. 6th ed. London: Sage.
Johansson, Catrin. 2007. ‘Goffman’s Sociology: An Inspiring Resource for Developing Public Relations Theory’. Public Relations Review 33 (3): 275–80. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811107000604&site=eds-live&scope=site.
Jowett, Garth and O’Donnell, Victoria. 1999. Propaganda and Persuasion. 3rd ed. London: Sage.
Ławniczak, Ryszard. 2009. ‘Re-Examining the Economic Roots of Public Relations’. Public Relations Review 35 (4): 346–52. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001386.
L’Etang, Jacquie. 2004. Public Relations in Britain: A History of Professional Practice in the 20th Century. London: Lawrence Erlbaum.
L’Etang, Jacquie. 2005. ‘Critical Public Relations: Some Reflections’. Public Relations Review 31 (4): 521–26. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001347&site=eds-live&scope=site.
———. 2006. ‘Public Relations and Sport in Promotional Culture’. Public Relations Review 32 (4): 386–94. http://libezproxy.bournemouth.ac.uk/login?url=http://ejournals.ebsco.com/direct.asp?ArticleID=46C6AA826EE09A78A006.
L’Etang, Jacquie. 2008. Public Relations: Concepts, Practice and Critique. London: Sage.
L’Etang, Jacquie and Pieczka, Magda. 2006. Public Relations: Critical Debates and Contemporary Practice. London: Lawrence Erlbaum.
McKie, David and Munshi, Debashish. 2007. Reconfiguring Public Relations: Equity, Ecology and Enterprise. Vol. Routledge advances in management and business studies. London: Routledge.
McKie, David, and Margalit Toledano. 2008. ‘Dangerous Liaison or Perfect Match?’ Public Relations Review 34 (4): 318–24. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811108001161.
Moloney, Kevin. 2005. ‘Trust and Public Relations: Center and Edge’. Public Relations Review 31 (4): 550–55. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001384&site=eds-live&scope=site.
———. 2006. Rethinking Public Relations: PR Propaganda and Democracy. Electronic resource. 2nd ed. London: Routledge. https://bournemouth.on.worldcat.org/oclc/60420977.
Munro, James F., Adams, Lee, and Amos, Mary. 2002. Promoting Health: Politics and Practice. London: Sage.
Newsom, Doug, Turk, Judy VanSlyke, and Kruckeberg, Dean. 2004. This Is PR: The Realities of Public Relations. 8th ed. Vol. Wadsworth series in mass communication and journalism. Belmont, Calif: Wadsworth.
Nixon, Sean, and Paul Du Gay. 2002. ‘WHO NEEDS CULTURAL INTERMEDIARIES?’ Cultural Studies 16 (4): 495–500. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=a9h&AN=8543986&site=ehost-live.
Parsons, Patricia and ebrary, Inc. 2004. Ethics in Public Relations: A Guide to Best Practice. Electronic resource. London: Kogan Page.
Parsons, Patricia J. 2004. Ethics in Public Relations: A Guide to Best Practice. London: Kogan Page.
Porter, Lance. 2010. ‘Communicating for the Good of the State: A Post-Symmetrical Polemic on Persuasion in Ethical Public Relations’. Public Relations Review 36 (2): 127–33. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S036381110900143X.
Roper, Juliet. 2005. ‘Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony?’ Journal of Public Relations Research 17 (1): 69–86. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=bth&AN=15305449&site=ehost-live.
Samovar, Larry A. and Porter, Richard E. 2003. Intercultural Communication: A Reader. 10th ed. Belmont, Calif: Wadsworth Thomson Learning.
Seib, Philip M. and Fitzpatrick, Kathy. 1995. Public Relations Ethics. Fort Worth, Tex: Harcourt Brace College Publishers.
Servaes, Jan, and Patchanee Malikhao. 2010. ‘Advocacy Strategies for Health Communication☆’. Public Relations Review 36 (1): 42–49. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001465.
Sriramesh, Krishnamurthy and Vercic, Dejan. 2003a. The Global Public Relations Handbook: Theory, Research and Practice. Vol. LEA’s communication series. London: Lawrence Erlbaum.
———. 2003b. The Global Public Relations Handbook: Theory, Research and Practice. E-book. Vol. LEA’s communication series. London: Lawrence Erlbaum.
Sriramesh, Krishnamurthy and Verčič, Dejan. 2009. The Global Public Relations Handbook: Theory, Research, and Practice. Rev. and Expanded ed. London: Routledge.
Stauber, John C and Rampton, Sheldon. 1995. Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry. Monroe, ME: Common Courage Press.
Tench, Ralph, and Liz Yeomans, eds. 2014. Exploring Public Relations. Electronic resource. Third edition. Harlow, England: Pearson. https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=5138908.
Toledano, Margalit. 2009. ‘Influencing Economic Change: Government Interventions, Disputes between Sectors, and Public Relations Campaigns in Israel’. Public Relations Review 35 (4): 361–67. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001349.
Tye, Larry. 2001. The Father of Spin: Edward L. Bernays & the Birth of Public Relations. New York: Henry Holt.
Veil, SR and Rodgers, JE. n.d. ‘Reaching At-Risk Populations: The Inconsistency of Communication Channels among American Indian Tribes and Nations in Oklahoma’. PUBLIC RELATIONS REVIEW 36 (3): 302–5.
Waymer, Damion. 2009. ‘Liberty and Justice for All? The Paradox of Governmental Rhetoric’. Communication Quarterly 57 (3): 334–51. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=eue&AN=43771955&site=eds-live&scope=site.
Xifra, Jordi, and Enric Ordeix. 2009. ‘Managing Reputational Risk in an Economic Downturn: The Case of Banco Santander’. Public Relations Review 35 (4): 353–60. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001374.
Zaharna, R. 2001. ‘"In-Awareness” Approach to International Public Relations’. Public Relations Review 27 (2): 135–48. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811101000765.
