Ames, Carol. ‘PR Goes to the Movies: The Image of Public Relations Improves from 1996 to 2008’. Public Relations Review 36.2 (2010): 164–170. Web. <http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811109001453&site=eds-live&scope=site>.
Borg, James. Persuasion: The Art of Influencing People. 4th edition. Harlow, England: Pearson, 2013. Print.
---. Persuasion: The Art of Influencing People. 4th edition. Harlow, England: Pearson, 2013. Web. <https://bournemouth.on.worldcat.org/oclc/856625878>.
Borg, James. Persuasion: The Art of Influencing People. London: Prentice Hall Business, 2004. Print.
Botan, Carl H. and Hazleton, Vincent. Public Relations Theory II. LEA’s communication series. London: Lawrence Erlbaum, 2006. Print.
Coombs, W. Timothy and Holladay, Sherry J. It’s Not Just PR: Public Relations in Society. Malden, Mass: Blackwell, 2007. Print.
Corner, J. ‘Mediated Politics, Promotional Culture and the Idea of “Propaganda”’. MEDIA CULTURE & SOCIETY 29.4 669–677. Print.
Culbertson, Hugh M. and Chen, Ni. International Public Relations: A Comparative Analysis. LEA’s communication series. Mahwah, N.J.: L. Erlbaum, 1996. Print.
Curran, James and ebrary, Inc. Media and Power. London: Routledge, 2002. Print.
Edwards, Lee. ‘Rethinking Power in Public Relations’. Public Relations Review 32.3 (2006): 229–231. Web. <http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811106000695&site=eds-live&scope=site>.
Ewen, Stuart. PR!: A Social History of Spin. New York: Basic Books, 1996. Print.
Featherstone, Mike. Consumer Culture and Postmodernism. Theory, culture and society. London: Sage in association with Theory, Culture & Society, Teesside Polytechnic, 1991. Print.
Goodwin, Jeff. ‘What’s Right (and Wrong) About Left Media Criticism? Herman and Chomsky’s Propaganda Model.’ Sociological Forum 9.1 101–111. Print.
Green, Andy and Institute of Public Relations. Creativity in Public Relations. 2nd ed. PR in practice series. London: Kogan Page [published in association with] the Institute of Public Relations, 2001. Print.
Grunig, Larissa A., Grunig, James E., and Dozier, David M. Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries. LEA’s communication series. Mahwah, NJ: Lawrence Erlbaum, 2002. Print.
---. Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries. LEA’s communication series. Mahwah, NJ: Lawrence Erlbaum, 2002. Print.
Heath, Dr Robert L. SAGE Handbook of Public Relations. London: Sage Publications, 2010. Print.
Heath, Robert L., Toth, Elizabeth L., and Waymer, Damion. Rhetorical and Critical Approaches to Public Relations: Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer. 2nd ed. LEA’s communication series. London: Routledge, 2009. Print.
Heath, Robert L., Elizabeth L. Toth, and Damion Waymer. Rhetorical and Critical Approaches to Public Relations II. New York: Routledge, 2009. Web. <https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=412919>.
Jandt, Fred Edmund. An Introduction to Intercultural Communication: Identities in a Global Community. 6th ed. London: Sage, 2010. Print.
Johansson, Catrin. ‘Goffman’s Sociology: An Inspiring Resource for Developing Public Relations Theory’. Public Relations Review 33.3 (2007): 275–280. Web. <http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811107000604&site=eds-live&scope=site>.
Jowett, Garth and O’Donnell, Victoria. Propaganda and Persuasion. 3rd ed. London: Sage, 1999. Print.
Ławniczak, Ryszard. ‘Re-Examining the Economic Roots of Public Relations’. Public Relations Review 35.4 (2009): 346–352. Web. <http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001386>.
L’Etang, Jacquie. ‘Critical Public Relations: Some Reflections’. Public Relations Review 31.4 (2005): 521–526. Web. <http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001347&site=eds-live&scope=site>.
---. ‘Public Relations and Sport in Promotional Culture’. Public Relations Review 32.4 (2006): 386–394. Web. <http://libezproxy.bournemouth.ac.uk/login?url=http://ejournals.ebsco.com/direct.asp?ArticleID=46C6AA826EE09A78A006>.
L’Etang, Jacquie. Public Relations: Concepts, Practice and Critique. London: Sage, 2008. Print.
---. Public Relations in Britain: A History of Professional Practice in the 20th Century. London: Lawrence Erlbaum, 2004. Print.
L’Etang, Jacquie and Pieczka, Magda. Public Relations: Critical Debates and Contemporary Practice. London: Lawrence Erlbaum, 2006. Print.
McKie, David and Munshi, Debashish. Reconfiguring Public Relations: Equity, Ecology and Enterprise. Routledge advances in management and business studies. London: Routledge, 2007. Print.
McKie, David, and Margalit Toledano. ‘Dangerous Liaison or Perfect Match?’ Public Relations Review 34.4 (2008): 318–324. Web. <http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811108001161>.
Moloney, Kevin. Rethinking Public Relations: PR Propaganda and Democracy. 2nd ed. London: Routledge, 2006. Web. <https://bournemouth.on.worldcat.org/oclc/60420977>.
---. ‘Trust and Public Relations: Center and Edge’. Public Relations Review 31.4 (2005): 550–555. Web. <http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001384&site=eds-live&scope=site>.
Munro, James F., Adams, Lee, and Amos, Mary. Promoting Health: Politics and Practice. London: Sage, 2002. Print.
Newsom, Doug, Turk, Judy VanSlyke, and Kruckeberg, Dean. This Is PR: The Realities of Public Relations. 8th ed. Wadsworth series in mass communication and journalism. Belmont, Calif: Wadsworth, 2004. Print.
Nixon, Sean, and Paul Du Gay. ‘WHO NEEDS CULTURAL INTERMEDIARIES?’ Cultural Studies 16.4 (2002): 495–500. Web. <http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=a9h&AN=8543986&site=ehost-live>.
Parsons, Patricia and ebrary, Inc. Ethics in Public Relations: A Guide to Best Practice. London: Kogan Page, 2004. Print.
Parsons, Patricia J. Ethics in Public Relations: A Guide to Best Practice. London: Kogan Page, 2004. Print.
Porter, Lance. ‘Communicating for the Good of the State: A Post-Symmetrical Polemic on Persuasion in Ethical Public Relations’. Public Relations Review 36.2 (2010): 127–133. Web. <http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S036381110900143X>.
Roper, Juliet. ‘Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony?’ Journal of Public Relations Research 17.1 (2005): 69–86. Web. <http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=bth&AN=15305449&site=ehost-live>.
Samovar, Larry A. and Porter, Richard E. Intercultural Communication: A Reader. 10th ed. Belmont, Calif: Wadsworth Thomson Learning, 2003. Print.
Seib, Philip M. and Fitzpatrick, Kathy. Public Relations Ethics. Fort Worth, Tex: Harcourt Brace College Publishers, 1995. Print.
Servaes, Jan, and Patchanee Malikhao. ‘Advocacy Strategies for Health Communication☆’. Public Relations Review 36.1 (2010): 42–49. Web. <http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001465>.
Sriramesh, Krishnamurthy and Verčič, Dejan. The Global Public Relations Handbook: Theory, Research, and Practice. Rev. and expanded ed. London: Routledge, 2009. Print.
Sriramesh, Krishnamurthy and Vercic, Dejan. The Global Public Relations Handbook: Theory, Research and Practice. LEA’s communication series. London: Lawrence Erlbaum, 2003. Print.
---. The Global Public Relations Handbook: Theory, Research and Practice. LEA’s communication series. London: Lawrence Erlbaum, 2003. Print.
Stauber, John C and Rampton, Sheldon. Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry. Monroe, ME: Common Courage Press, 1995. Print.
Tench, Ralph, and Liz Yeomans, eds. Exploring Public Relations. Third edition. Harlow, England: Pearson, 2014. Web. <https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=5138908>.
Toledano, Margalit. ‘Influencing Economic Change: Government Interventions, Disputes between Sectors, and Public Relations Campaigns in Israel’. Public Relations Review 35.4 (2009): 361–367. Web. <http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001349>.
Tye, Larry. The Father of Spin: Edward L. Bernays & the Birth of Public Relations. New York: Henry Holt, 2001. Print.
Veil, SR and Rodgers, JE. ‘Reaching At-Risk Populations: The Inconsistency of Communication Channels among American Indian Tribes and Nations in Oklahoma’. PUBLIC RELATIONS REVIEW 36.3 302–305. Print.
Waymer, Damion. ‘Liberty and Justice for All? The Paradox of Governmental Rhetoric’. Communication Quarterly 57.3 (2009): 334–351. Web. <http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=eue&AN=43771955&site=eds-live&scope=site>.
Xifra, Jordi, and Enric Ordeix. ‘Managing Reputational Risk in an Economic Downturn: The Case of Banco Santander’. Public Relations Review 35.4 (2009): 353–360. Web. <http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001374>.
Zaharna, R. ‘"In-Awareness” Approach to International Public Relations’. Public Relations Review 27.2 (2001): 135–148. Web. <http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811101000765>.