Ames, C. (2010). PR goes to the movies: The image of public relations improves from 1996 to 2008. Public Relations Review, 36(2), 164–170. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811109001453&site=eds-live&scope=site
Borg, J. (2013a). Persuasion: the art of influencing people (4th edition). Pearson.
Borg, J. (2013b). Persuasion: the art of influencing people (4th edition) [Electronic resource]. Pearson. https://bournemouth.on.worldcat.org/oclc/856625878
Borg, James. (2004). Persuasion: the art of influencing people. Prentice Hall Business.
Botan, Carl H. & Hazleton, Vincent. (2006). Public relations theory II: Vol. LEA’s communication series. Lawrence Erlbaum.
Coombs, W. Timothy & Holladay, Sherry J. (2007). It’s not just PR: public relations in society. Blackwell.
Corner, J. (n.d.). Mediated politics, promotional culture and the idea of ‘propaganda’. MEDIA CULTURE & SOCIETY, 29(4), 669–677.
Culbertson, Hugh M. & Chen, Ni. (1996). International public relations: a comparative analysis: Vol. LEA’s communication series. L. Erlbaum.
Curran, James & ebrary, Inc. (2002). Media and power [Electronic resource]. Routledge.
Edwards, L. (2006). Rethinking power in public relations. Public Relations Review, 32(3), 229–231. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811106000695&site=eds-live&scope=site
Ewen, Stuart. (1996). PR!: a social history of spin. Basic Books.
Featherstone, Mike. (1991). Consumer culture and postmodernism: Vol. Theory, culture and society [E-book]. Sage in association with Theory, Culture & Society, Teesside Polytechnic.
Goodwin, Jeff. (n.d.). What’s Right (and Wrong) About Left Media Criticism? Herman and Chomsky’s Propaganda Model. Sociological Forum, 9(1), 101–111.
Green, Andy & Institute of Public Relations. (2001). Creativity in public relations: Vol. PR in practice series (2nd ed). Kogan Page [published in association with] the Institute of Public Relations.
Grunig, Larissa A., Grunig, James E., & Dozier, David M. (2002a). Excellent public relations and effective organizations: a study of communication management in three countries: Vol. LEA’s communication series. Lawrence Erlbaum.
Grunig, Larissa A., Grunig, James E., & Dozier, David M. (2002b). Excellent public relations and effective organizations: a study of communication management in three countries: Vol. LEA’s communication series [E-book]. Lawrence Erlbaum.
Heath, Dr Robert L. (2010). SAGE handbook of public relations. Sage Publications.
Heath, R. L., Toth, E. L., & Waymer, D. (2009). Rhetorical and critical approaches to public relations II [Electronic resource]. Routledge. https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=412919
Heath, Robert L., Toth, Elizabeth L., & Waymer, Damion. (2009). Rhetorical and critical approaches to public relations: edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer: Vol. LEA’s communication series (2nd ed). Routledge.
Jandt, Fred Edmund. (2010). An introduction to intercultural communication: identities in a global community (6th ed). Sage.
Johansson, C. (2007). Goffman’s sociology: An inspiring resource for developing public relations theory. Public Relations Review, 33(3), 275–280. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811107000604&site=eds-live&scope=site
Jowett, Garth & O’Donnell, Victoria. (1999). Propaganda and persuasion (3rd ed). Sage.
Ławniczak, R. (2009). Re-examining the economic roots of public relations. Public Relations Review, 35(4), 346–352. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001386
L’Etang, J. (2005). Critical public relations: Some reflections. Public Relations Review, 31(4), 521–526. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001347&site=eds-live&scope=site
L’Etang, J. (2006). Public relations and sport in promotional culture. Public Relations Review, 32(4), 386–394. http://libezproxy.bournemouth.ac.uk/login?url=http://ejournals.ebsco.com/direct.asp?ArticleID=46C6AA826EE09A78A006
L’Etang, Jacquie. (2004). Public relations in Britain: a history of professional practice in the 20th century. Lawrence Erlbaum.
L’Etang, Jacquie. (2008). Public relations: concepts, practice and critique. Sage.
L’Etang, Jacquie & Pieczka, Magda. (2006). Public relations: critical debates and contemporary practice. Lawrence Erlbaum.
McKie, D., & Toledano, M. (2008). Dangerous liaison or perfect match? Public Relations Review, 34(4), 318–324. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811108001161
McKie, David & Munshi, Debashish. (2007). Reconfiguring public relations: equity, ecology and enterprise: Vol. Routledge advances in management and business studies. Routledge.
Moloney, K. (2005). Trust and public relations: Center and edge. Public Relations Review, 31(4), 550–555. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001384&site=eds-live&scope=site
Moloney, K. (2006). Rethinking public relations: PR propaganda and democracy (2nd ed) [Electronic resource]. Routledge. https://bournemouth.on.worldcat.org/oclc/60420977
Munro, James F., Adams, Lee, & Amos, Mary. (2002). Promoting health: politics and practice. Sage.
Newsom, Doug, Turk, Judy VanSlyke, & Kruckeberg, Dean. (2004). This is PR: the realities of public relations: Vol. Wadsworth series in mass communication and journalism (8th ed). Wadsworth.
Nixon, S., & Gay, P. D. (2002). WHO NEEDS CULTURAL INTERMEDIARIES? Cultural Studies, 16(4), 495–500. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=a9h&AN=8543986&site=ehost-live
Parsons, Patricia & ebrary, Inc. (2004). Ethics in public relations: a guide to best practice [Electronic resource]. Kogan Page.
Parsons, Patricia J. (2004). Ethics in public relations: a guide to best practice. Kogan Page.
Porter, L. (2010). Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations. Public Relations Review, 36(2), 127–133. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S036381110900143X
Roper, J. (2005). Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony? Journal of Public Relations Research, 17(1), 69–86. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=bth&AN=15305449&site=ehost-live
Samovar, Larry A. & Porter, Richard E. (2003). Intercultural communication: a reader (10th ed). Wadsworth Thomson Learning.
Seib, Philip M. & Fitzpatrick, Kathy. (1995). Public relations ethics. Harcourt Brace College Publishers.
Servaes, J., & Malikhao, P. (2010). Advocacy strategies for health communication☆. Public Relations Review, 36(1), 42–49. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001465
Sriramesh, Krishnamurthy & Vercic, Dejan. (2003a). The global public relations handbook: theory, research and practice: Vol. LEA’s communication series. Lawrence Erlbaum.
Sriramesh, Krishnamurthy & Vercic, Dejan. (2003b). The global public relations handbook: theory, research and practice: Vol. LEA’s communication series [E-book]. Lawrence Erlbaum.
Sriramesh, Krishnamurthy & Verčič, Dejan. (2009). The global public relations handbook: theory, research, and practice (Rev. and expanded ed). Routledge.
Stauber, John C & Rampton, Sheldon. (1995). Toxic sludge is good for you: lies, damn lies and the public relations industry. Common Courage Press.
Tench, R., & Yeomans, L. (Eds.). (2014). Exploring public relations (Third edition) [Electronic resource]. Pearson. https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=5138908
Toledano, M. (2009). Influencing economic change: Government interventions, disputes between sectors, and public relations campaigns in Israel. Public Relations Review, 35(4), 361–367. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001349
Tye, Larry. (2001). The father of spin: Edward L. Bernays & the birth of public relations. Henry Holt.
Veil, SR & Rodgers, JE. (n.d.). Reaching at-risk populations: The inconsistency of communication channels among American Indian tribes and nations in Oklahoma. PUBLIC RELATIONS REVIEW, 36(3), 302–305.
Waymer, D. (2009). Liberty and Justice for All? The Paradox of Governmental Rhetoric. Communication Quarterly, 57(3), 334–351. http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=eue&AN=43771955&site=eds-live&scope=site
Xifra, J., & Ordeix, E. (2009). Managing reputational risk in an economic downturn: The case of Banco Santander. Public Relations Review, 35(4), 353–360. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001374
Zaharna, R. (2001). "In-awareness” approach to international public relations. Public Relations Review, 27(2), 135–148. http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811101000765