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Tench R, Yeomans L, editors. Exploring public relations. Third edition. Harlow, England: : Pearson 2014. https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=5138908
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Borg J. Persuasion: the art of influencing people. 4th edition. Harlow, England: : Pearson 2013.
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Borg J. Persuasion: the art of influencing people. 4th edition. Harlow, England: : Pearson 2013. https://bournemouth.on.worldcat.org/oclc/856625878
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L’Etang, Jacquie. Public relations: concepts, practice and critique. London: : Sage 2008.
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Ewen, Stuart. PR!: a social history of spin. New York: : Basic Books 1996.
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Tye, Larry. The father of spin: Edward L. Bernays & the birth of public relations. New York: : Henry Holt 2001.
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Sriramesh, Krishnamurthy, Verčič, Dejan. The global public relations handbook: theory, research, and practice. Rev. and expanded ed. London: : Routledge 2009.
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Heath RL, Toth EL, Waymer D. Rhetorical and critical approaches to public relations II. New York: : Routledge 2009. https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=412919
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L’Etang J. Critical public relations: Some reflections. Public Relations Review 2005;31:521–6.http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001347&site=eds-live&scope=site
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Ames C. PR goes to the movies: The image of public relations improves from 1996 to 2008. Public Relations Review 2010;36:164–70.http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811109001453&site=eds-live&scope=site
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Corner, J. Mediated politics, promotional culture and the idea of ‘propaganda’. MEDIA CULTURE & SOCIETY;29:669–77.
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Goodwin, Jeff. What’s Right (and Wrong) About Left Media Criticism? Herman and Chomsky’s Propaganda Model. Sociological Forum;9:101–11.
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Moloney K. Trust and public relations: Center and edge. Public Relations Review 2005;31:550–5.http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811105001384&site=eds-live&scope=site
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Borg, James. Persuasion: the art of influencing people. London: : Prentice Hall Business 2004.
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Green, Andy, Institute of Public Relations. Creativity in public relations. 2nd ed. London: : Kogan Page [published in association with] the Institute of Public Relations 2001.
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Roper J. Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony? Journal of Public Relations Research 2005;17:69–86.http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=bth&AN=15305449&site=ehost-live
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Edwards L. Rethinking power in public relations. Public Relations Review 2006;32:229–31.http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811106000695&site=eds-live&scope=site
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Johansson C. Goffman’s sociology: An inspiring resource for developing public relations theory. Public Relations Review 2007;33:275–80.http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edselp&AN=S0363811107000604&site=eds-live&scope=site
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L’Etang J. Public relations and sport in promotional culture. Public Relations Review 2006;32:386–94.http://libezproxy.bournemouth.ac.uk/login?url=http://ejournals.ebsco.com/direct.asp?ArticleID=46C6AA826EE09A78A006
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Nixon S, Gay PD. WHO NEEDS CULTURAL INTERMEDIARIES? Cultural Studies 2002;16:495–500.http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=a9h&AN=8543986&site=ehost-live
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Zaharna R. "In-awareness” approach to international public relations. Public Relations Review 2001;27:135–48.http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811101000765
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Servaes J, Malikhao P. Advocacy strategies for health communication☆. Public Relations Review 2010;36:42–9.http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001465
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McKie D, Toledano M. Dangerous liaison or perfect match? Public Relations Review 2008;34:318–24.http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811108001161
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Veil, SR, Rodgers, JE. Reaching at-risk populations: The inconsistency of communication channels among American Indian tribes and nations in Oklahoma. PUBLIC RELATIONS REVIEW;36:302–5.
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Ławniczak R. Re-examining the economic roots of public relations. Public Relations Review 2009;35:346–52.http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001386
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Xifra J, Ordeix E. Managing reputational risk in an economic downturn: The case of Banco Santander. Public Relations Review 2009;35:353–60.http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001374
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Porter L. Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations. Public Relations Review 2010;36:127–33.http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S036381110900143X
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Toledano M. Influencing economic change: Government interventions, disputes between sectors, and public relations campaigns in Israel. Public Relations Review 2009;35:361–7.http://libezproxy.bournemouth.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0363811109001349
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Coombs, W. Timothy, Holladay, Sherry J. It’s not just PR: public relations in society. Malden, Mass: : Blackwell 2007.
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Botan, Carl H., Hazleton, Vincent. Public relations theory II. London: : Lawrence Erlbaum 2006.
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Curran, James, ebrary, Inc. Media and power. London: : Routledge 2002.
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Heath, Dr Robert L. SAGE handbook of public relations. London: : Sage Publications 2010.
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Jowett, Garth, O’Donnell, Victoria. Propaganda and persuasion. 3rd ed. London: : Sage 1999.
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L’Etang, Jacquie, Pieczka, Magda. Public relations: critical debates and contemporary practice. London: : Lawrence Erlbaum 2006.
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L’Etang, Jacquie. Public relations in Britain: a history of professional practice in the 20th century. London: : Lawrence Erlbaum 2004.
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McKie, David, Munshi, Debashish. Reconfiguring public relations: equity, ecology and enterprise. London: : Routledge 2007.
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Moloney K. Rethinking public relations: PR propaganda and democracy. 2nd ed. London: : Routledge 2006. https://bournemouth.on.worldcat.org/oclc/60420977
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Heath, Robert L., Toth, Elizabeth L., Waymer, Damion. Rhetorical and critical approaches to public relations: edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer. 2nd ed. London: : Routledge 2009.
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Culbertson, Hugh M., Chen, Ni. International public relations: a comparative analysis. Mahwah, N.J.: : L. Erlbaum 1996.
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Grunig, Larissa A., Grunig, James E., Dozier, David M. Excellent public relations and effective organizations: a study of communication management in three countries. Mahwah, NJ: : Lawrence Erlbaum 2002.
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Grunig, Larissa A., Grunig, James E., Dozier, David M. Excellent public relations and effective organizations: a study of communication management in three countries. Mahwah, NJ: : Lawrence Erlbaum 2002.
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Jandt, Fred Edmund. An introduction to intercultural communication: identities in a global community. 6th ed. London: : Sage 2010.
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Samovar, Larry A., Porter, Richard E. Intercultural communication: a reader. 10th ed. Belmont, Calif: : Wadsworth Thomson Learning 2003.
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Sriramesh, Krishnamurthy, Vercic, Dejan. The global public relations handbook: theory, research and practice. London: : Lawrence Erlbaum 2003.
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Sriramesh, Krishnamurthy, Vercic, Dejan. The global public relations handbook: theory, research and practice. London: : Lawrence Erlbaum 2003.
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Newsom, Doug, Turk, Judy VanSlyke, Kruckeberg, Dean. This is PR: the realities of public relations. 8th ed. Belmont, Calif: : Wadsworth 2004.
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Parsons, Patricia J. Ethics in public relations: a guide to best practice. London: : Kogan Page 2004.
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Parsons, Patricia, ebrary, Inc. Ethics in public relations: a guide to best practice. London: : Kogan Page 2004.
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Seib, Philip M., Fitzpatrick, Kathy. Public relations ethics. Fort Worth, Tex: : Harcourt Brace College Publishers 1995.
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Stauber, John C, Rampton, Sheldon. Toxic sludge is good for you: lies, damn lies and the public relations industry. Monroe, ME: : Common Courage Press 1995.
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Waymer D. Liberty and Justice for All? The Paradox of Governmental Rhetoric. Communication Quarterly 2009;57:334–51.http://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=eue&AN=43771955&site=eds-live&scope=site
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Munro, James F., Adams, Lee, Amos, Mary. Promoting health: politics and practice. London: : Sage 2002.
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Featherstone, Mike. Consumer culture and postmodernism. London: : Sage in association with Theory, Culture & Society, Teesside Polytechnic 1991.