Bibliography for MS: M - Integrated Marketing Communications

@book{Belch, George E._Belch, Michael A._Dietzel, Jörg_2012, address={New York}, edition={9th ed., Global ed}, title={Advertising and promotion: an integrated marketing communications perspective}, publisher={McGraw-Hill/Irwin}, author={Belch, George E. and Belch, Michael A. and Dietzel, Jörg}, year={2012} }

@book{Bird, Drayton_2007, address={London}, edition={5th ed}, title={Commonsense direct & digital marketing}, url={http://lib.myilibrary.com?id=91589&entityid=https://idp.bournemouth.ac.uk/oala/metadata}, publisher={Kogan Page}, author={Bird, Drayton}, year={2007} }

@book{Chaffey, Dave_2009, address={Harlow}, edition={4th ed}, title={Internet marketing: strategy, implementation and practice}, publisher={Financial Times Prentice Hall}, author={Chaffey, Dave}, year={2009} }

@book{Chaffey, Dave_Ellis-Chadwick, Fiona_2012, address={Harlow}, edition={5th ed}, title={Digital marketing: strategy, implementation and practice}, url={http://lib.myilibrary.com?id=399626}, publisher={Pearson Education}, author={Chaffey, Dave and Ellis-Chadwick, Fiona}, year={2012} }

@book{Copley, Paul_2004, address={Amsterdam}, title={Marketing communications management: concepts and theories, cases and practices}, publisher={Elsevier ;_Butterworth-Heinemann}, author={Copley, Paul}, year={2004} }

@book{Dahlén, Micael_Lange, Fredrik_Smith, Terry_2010, address={Hoboken, N.J.}, title={Marketing communications: a brand narrative approach}, publisher={Wiley}, author={Dahlén, Micael and Lange, Fredrik and Smith, Terry}, year={2010} }

@book{Donaldson, Bill_2007, address={Basingstoke}, edition={3rd ed}, title={Sales management: principles, process and practice}, publisher={Palgrave Macmillan}, author={Donaldson, Bill}, year={2007} }

@book{Egan, John_2007, address={London}, title={Marketing communications}, publisher={Thomson Learning}, author={Egan, John}, year={2007} }

@book{Egan, John_Thomson Learning (EMEA)_2007, address={London}, title={Marketing communications}, publisher={Thomson Learning}, author={Egan, John and Thomson Learning (EMEA)}, year={2007} }

@book{Elliott, Richard H._Percy, Larry_Pervan, Simon_2011, address={Oxford}, title={Strategic brand management}, publisher={Oxford University Press}, author={Elliott, Richard H. and Percy, Larry and Pervan, Simon}, year={2011} }

@book{Evans, Martin_O’Malley, Lisa_Patterson, Maurice_O’Malley, Lisa_2004, address={London}, edition={2nd ed}, title={Exploring direct & relationship marketing}, publisher={Thomson Learning}, author={Evans, Martin and O’Malley, Lisa and Patterson, Maurice and O’Malley, Lisa}, year={2004} }

@book{Fill, Chris_2009, address={Harlow, England}, edition={5th ed}, title={Marketing communications: interactivity, communities and content}, publisher={Prentice Hall / Financial Times}, author={Fill, Chris}, year={2009} }

@book{Jobber, David_Lancaster, Geoffrey_2012, address={Harlow}, edition={9th ed}, title={Selling and sales management}, publisher={Pearson}, author={Jobber, David and Lancaster, Geoffrey}, year={2012} }

@book{Kapferer_2012, address={London}, edition={5th ed}, title={The new strategic brand management: advanced insights and strategic thinking}, url={https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=871552}, publisher={Kogan Page}, author={Kapferer, Jean-NoeÌl}, year={2012} }

@book{Kapferer, Jean-Noël_2012, address={London}, edition={5th ed}, title={The new strategic brand management: advanced insights and strategic thinking}, publisher={Kogan Page}, author={Kapferer, Jean-Noël}, year={2012} }

@book{Keller, Kevin Lane_2007, address={Harlow}, edition={3rd ed}, title={Strategic brand management: building, measuring, and managing brand equity}, publisher={Prentice Hall}, author={Keller, Kevin Lane}, year={2007} }

@book{Keller_2013a, address={Boston}, edition={4th ed}, title={Strategic brand management: building, measuring, and managing brand equity}, url={https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=5138154}, publisher={Pearson}, author={Keller, Kevin Lane}, year={2013} }

@book{Keller_2013b, address={Boston, [Mass.]}, edition={4th ed., Global ed}, title={Strategic brand management: building, measuring, and managing brand equity}, publisher={Pearson}, author={Keller, Kevin Lane}, year={2013} }

@book{Little, Edward_Marandi, Ebi_2003, address={London}, title={Relationship marketing management}, publisher={Thomson Learning}, author={Little, Edward and Marandi, Ebi}, year={2003} }

@book{Mullin, Roddy_2010, address={London}, edition={5th ed}, title={Sales promotion: how to create, implement & integrate campaigns that really work}, publisher={Kogan Page}, author={Mullin, Roddy}, year={2010} }

@book{O’Guinn, Thomas C._Allen, Chris T._Semenik, Richard J._2008, address={London}, edition={5th international ed}, title={Advertising and integrated brand promotion}, publisher={South-Western}, author={O’Guinn, Thomas C. and Allen, Chris T. and Semenik, Richard J.}, year={2008} }

@book{Ouwersloot, Hans_Duncan, Tom_2008, address={London}, edition={European ed}, title={Integrated marketing communications}, publisher={McGraw-Hill}, author={Ouwersloot, Hans and Duncan, Tom}, year={2008} }

@book{Payne, Adrian_Chartered Institute of Marketing_1998a, address={Oxford}, title={Relationship marketing for competitive advantage: winning and keeping customers}, volume={The Marketing series}, publisher={Butterworth Heinemann}, author={Payne, Adrian and Chartered Institute of Marketing}, year={1998} }

@book{Payne, Adrian_Chartered Institute of Marketing_1998b, address={Oxford}, title={Relationship marketing for competitive advantage: winning and keeping customers}, volume={The Marketing series}, publisher={Butterworth Heinemann}, author={Payne, Adrian and Chartered Institute of Marketing}, year={1998} }

@book{Peelen, Ed 2013, edition={2nd edition}, title={Customer relationship management}, author={Peelen, Ed 2013} }

@book{Pelsmacker, Patrick de_Geuens, Maggie_Bergh, Joeri van den, edition={5th edition}, title={Marketing communications: a European perspective}, author={Pelsmacker, Patrick de and Geuens, Maggie and Bergh, Joeri van den} }

@book{Percy_2008, address={Amsterdam}, edition={1st ed}, title={Strategic integrated marketing communications: theory and practice}, url={https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=343598}, publisher={Butterworth-Heinemann/Elsevier}, author={Percy, Larry}, year={2008} }

@book{Pickton, David_Broderick, Amanda_2005, address={Harlow}, edition={2nd ed}, title={Integrated marketing communications}, publisher={Financial Times Prentice Hall}, author={Pickton, David and Broderick, Amanda}, year={2005} }

@book{Pickton, David_Broderick, Amanda_MyiLibrary_2005, address={Harlow, UK}, edition={2nd ed}, title={Integrated marketing communications}, publisher={Prentice Hall / Financial Times}, author={Pickton, David and Broderick, Amanda and MyiLibrary}, year={2005} }

@book{Rowan, Will_2002, address={London}, title={Digital marketing: using new technologies to get closer to your customers}, publisher={Kogan Page}, author={Rowan, Will}, year={2002} }

@book{Semenik_O’Guinn_2012, address={[Mason, Ohio?]}, edition={6th ed., International ed}, title={Advertising and promotions: an integrated brand approach}, publisher={South-Western Cengage Learning}, author={Semenik, Richard J. and O’Guinn, Thomas C.}, year={2012} }

@book{Shimp, Terence A._2009, address={Mason, Ohio}, edition={8th ed}, title={Integrated marketing communications in advertising and promotion}, publisher={South-Western}, author={Shimp, Terence A.}, year={2009} }

@book{Shimp_Andrews_2013, address={Australia}, edition={Ninth edition, International edition}, title={Advertising, promotion, and other aspects of integrated marketing communications}, publisher={South-Western}, author={Shimp, Terence A. and Andrews, J. Craig}, year={2013} }

@book{Smith, P. R._Taylor, Jonathan_2004, address={London}, edition={4th ed}, title={Marketing communications: an integrated approach}, publisher={Kogan Page}, author={Smith, P. R. and Taylor, Jonathan}, year={2004} }

@book{Smith, P. R._Zook, Ze_2011, address={Philadelphia, PA}, edition={5th ed}, title={Marketing communications: integrating offline and online with social media}, url={http://lib.myilibrary.com?id=309382}, publisher={Kogan Page}, author={Smith, P. R. and Zook, Ze}, year={2011} }

@book{Tapp_Whitten_Housden_2014a, address={New York}, edition={Fifth Edition}, title={Principles of direct, database and digital marketing}, url={http://lib.myilibrary.com/detail.asp?id=564216}, publisher={Pearson Education}, author={Tapp, Alan and Whitten, Ian and Housden, Matthew}, year={2014} }

@book{Tapp_Whitten_Housden_2014b, address={Harlow, England}, edition={Fifth edition}, title={Principles of direct, database and digital marketing}, publisher={Pearson}, author={Tapp, Alan and Whitten, Ian and Housden, Matthew}, year={2014} }

@book{Theaker, Alison_2012, address={London}, edition={4th ed}, title={The public relations handbook}, volume={Media practice}, publisher={Routledge}, author={Theaker, Alison}, year={2012} }

@book{Tench_Yeomans_2014, address={Harlow, England}, edition={Third edition}, title={Exploring public relations}, url={http://lib.myilibrary.com?id=538709}, publisher={Pearson}, year={2014} }

@misc{Admap }

@misc{Harvard Business Review }

@misc{International Journal of Advertising, url={http://atoz.ebsco.com/direct.asp?id=518&ISSN= 0265-0487} }

@misc{Journal of Advertising }

@misc{Journal of Advertising Research }

@misc{Journal of Consumer Research, url={http://atoz.ebsco.com/direct.asp?id=518&ISSN= 0093-5301} }

@misc{Journal of Database Marketing }

@misc{Journal of Direct, Data and Digital Marketing Practice }

@misc{Journal of Direct Marketing }

@misc{Journal of Marketing Communications }

@misc{Journal of Marketing }

@misc{Journal of Marketing Management }

@misc{Journal of targeting, measurement and analysis for marketing }

@article{Marketing Week }

@article{Marketing Magazine }

@article{PR Week }

@article{Campaign }

@misc{World Advertising Research Center - WARC Online - Knowledge and inspiration for marketing, advertising and media professionals }

@misc{Mad.co.uk - Delivering business insight }

@misc{World business, finance, and political news from the Financial Times - FT.com UK }

@misc{Latest news and analysis on advertising, press & publishing, TV and radio plus media jobs | Media | guardian.co.uk }

@misc{Adbrands }

@misc{Brand Republic }

@misc{New Media Age }

@misc{Trendwatching.com }

Bibliography for MS: M - Integrated Marketing Communications BETA