Bibliography for MS: M - Integrated Marketing Communications

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Anon. n.d.-g. ‘Journal of Advertising’.

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Anon. n.d.-i. ‘Journal of Consumer Research’. Retrieved (http://atoz.ebsco.com/direct.asp?id=518&ISSN= 0093-5301).

Anon. n.d.-j. ‘Journal of Database Marketing’.

Anon. n.d.-k. ‘Journal of Direct, Data and Digital Marketing Practice’.

Anon. n.d.-l. ‘Journal of Direct Marketing’.

Anon. n.d.-m. ‘Journal of Marketing’.

Anon. n.d.-n. ‘Journal of Marketing Communications’.

Anon. n.d.-o. ‘Journal of Marketing Management’.

Anon. n.d.-p. ‘Journal of Targeting, Measurement and Analysis for Marketing’.

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Anon. n.d.-r. ‘Mad.Co.Uk - Delivering Business Insight’.

Anon. n.d.-s. ‘Marketing Magazine’.

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Anon. n.d.-w. ‘Trendwatching.Com’.

Anon. n.d.-x. ‘World Advertising Research Center - WARC Online - Knowledge and Inspiration for Marketing, Advertising and Media Professionals’.

Anon. n.d.-y. ‘World Business, Finance, and Political News from the Financial Times - FT.Com UK’.

Belch, George E., Belch, Michael A., and Dietzel, Jörg. 2012. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed., Global ed. New York: McGraw-Hill/Irwin.

Bird, Drayton. 2007. Commonsense Direct & Digital Marketing. 5th ed. London: Kogan Page.

Chaffey, Dave. 2009. Internet Marketing: Strategy, Implementation and Practice. 4th ed. Harlow: Financial Times Prentice Hall.

Chaffey, Dave and Ellis-Chadwick, Fiona. 2012. Digital Marketing: Strategy, Implementation and Practice. 5th ed. Harlow: Pearson Education.

Copley, Paul. 2004. Marketing Communications Management: Concepts and Theories, Cases and Practices. Amsterdam: Elsevier ;_Butterworth-Heinemann.

Dahlén, Micael, Lange, Fredrik, and Smith, Terry. 2010. Marketing Communications: A Brand Narrative Approach. Hoboken, N.J.: Wiley.

Donaldson, Bill. 2007. Sales Management: Principles, Process and Practice. 3rd ed. Basingstoke: Palgrave Macmillan.

Egan, John. 2007. Marketing Communications. London: Thomson Learning.

Egan, John and Thomson Learning (EMEA). 2007. Marketing Communications. London: Thomson Learning.

Elliott, Richard H., Percy, Larry, and Pervan, Simon. 2011. Strategic Brand Management. Oxford: Oxford University Press.

Evans, Martin, O’Malley, Lisa, Patterson, Maurice, and O’Malley, Lisa. 2004. Exploring Direct & Relationship Marketing. 2nd ed. London: Thomson Learning.

Fill, Chris. 2009. Marketing Communications: Interactivity, Communities and Content. 5th ed. Harlow, England: Prentice Hall / Financial Times.

Jobber, David and Lancaster, Geoffrey. 2012. Selling and Sales Management. 9th ed. Harlow: Pearson.

Kapferer, Jean-NoeÌl. 2012. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London: Kogan Page.

Kapferer, Jean-Noël. 2012. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London: Kogan Page.

Keller, Kevin Lane. 2007. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Harlow: Prentice Hall.

Keller, Kevin Lane. 2013a. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed. Boston: Pearson.

Keller, Kevin Lane. 2013b. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed., Global ed. Boston, [Mass.]: Pearson.

Little, Edward and Marandi, Ebi. 2003. Relationship Marketing Management. London: Thomson Learning.

Mullin, Roddy. 2010. Sales Promotion: How to Create, Implement & Integrate Campaigns That Really Work. 5th ed. London: Kogan Page.

O’Guinn, Thomas C., Allen, Chris T., and Semenik, Richard J. 2008. Advertising and Integrated Brand Promotion. 5th international ed. London: South-Western.

Ouwersloot, Hans and Duncan, Tom. 2008. Integrated Marketing Communications. European ed. London: McGraw-Hill.

Payne, Adrian and Chartered Institute of Marketing. 1998a. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Vol. The Marketing series. Oxford: Butterworth Heinemann.

Payne, Adrian and Chartered Institute of Marketing. 1998b. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Vol. The Marketing series. Oxford: Butterworth Heinemann.

Peelen, Ed 2013. n.d. Customer Relationship Management. 2nd edition.

Pelsmacker, Patrick de, Geuens, Maggie, and Bergh, Joeri van den. n.d. Marketing Communications: A European Perspective. 5th edition.

Percy, Larry. 2008. Strategic Integrated Marketing Communications: Theory and Practice. 1st ed. Amsterdam: Butterworth-Heinemann/Elsevier.

Pickton, David and Broderick, Amanda. 2005. Integrated Marketing Communications. 2nd ed. Harlow: Financial Times Prentice Hall.

Pickton, David, Broderick, Amanda, and MyiLibrary. 2005. Integrated Marketing Communications. 2nd ed. Harlow, UK: Prentice Hall / Financial Times.

Rowan, Will. 2002. Digital Marketing: Using New Technologies to Get Closer to Your Customers. London: Kogan Page.

Semenik, Richard J., and Thomas C. O’Guinn. 2012. Advertising and Promotions: An Integrated Brand Approach. 6th ed., International ed. [Mason, Ohio?]: South-Western Cengage Learning.

Shimp, Terence A. 2009. Integrated Marketing Communications in Advertising and Promotion. 8th ed. Mason, Ohio: South-Western.

Shimp, Terence A., and J. Craig Andrews. 2013. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Ninth edition, International edition. Australia: South-Western.

Smith, P. R. and Taylor, Jonathan. 2004. Marketing Communications: An Integrated Approach. 4th ed. London: Kogan Page.

Smith, P. R. and Zook, Ze. 2011. Marketing Communications: Integrating Offline and Online with Social Media. 5th ed. Philadelphia, PA: Kogan Page.

Tapp, Alan, Ian Whitten, and Matthew Housden. 2014a. Principles of Direct, Database and Digital Marketing. Fifth Edition. New York: Pearson Education.

Tapp, Alan, Ian Whitten, and Matthew Housden. 2014b. Principles of Direct, Database and Digital Marketing. Fifth edition. Harlow, England: Pearson.

Tench, Ralph, and Liz Yeomans, eds. 2014. Exploring Public Relations. Third edition. Harlow, England: Pearson.

Theaker, Alison. 2012. The Public Relations Handbook. Vol. Media practice. 4th ed. London: Routledge.

Bibliography for MS: M - Integrated Marketing Communications BETA