[3]
Belch, George E. et al. 2012. Advertising and promotion: an integrated marketing communications perspective. McGraw-Hill/Irwin.
[4]
Bird, Drayton 2007. Commonsense direct & digital marketing. Kogan Page.
[6]
Chaffey, Dave 2009. Internet marketing: strategy, implementation and practice. Financial Times Prentice Hall.
[7]
Chaffey, Dave and Ellis-Chadwick, Fiona 2012. Digital marketing: strategy, implementation and practice. Pearson Education.
[8]
Copley, Paul 2004. Marketing communications management: concepts and theories, cases and practices. Elsevier ;_Butterworth-Heinemann.
[9]
Dahlén, Micael et al. 2010. Marketing communications: a brand narrative approach. Wiley.
[10]
Donaldson, Bill 2007. Sales management: principles, process and practice. Palgrave Macmillan.
[11]
Egan, John 2007. Marketing communications. Thomson Learning.
[12]
Egan, John and Thomson Learning (EMEA) 2007. Marketing communications. Thomson Learning.
[13]
Elliott, Richard H. et al. 2011. Strategic brand management. Oxford University Press.
[14]
Evans, Martin et al. 2004. Exploring direct & relationship marketing. Thomson Learning.
[15]
Fill, Chris 2009. Marketing communications: interactivity, communities and content. Prentice Hall / Financial Times.
[16]
Harvard Business Review: .
[17]
International Journal of Advertising: http://atoz.ebsco.com/direct.asp?id=518&ISSN= 0265-0487.
[18]
Jobber, David and Lancaster, Geoffrey 2012. Selling and sales management. Pearson.
[19]
Journal of Advertising: .
[20]
Journal of Advertising Research: .
[21]
Journal of Consumer Research: http://atoz.ebsco.com/direct.asp?id=518&ISSN= 0093-5301.
[22]
Journal of Database Marketing: .
[23]
Journal of Direct, Data and Digital Marketing Practice: .
[24]
Journal of Direct Marketing: .
[25]
Journal of Marketing: .
[26]
Journal of Marketing Communications: .
[27]
Journal of Marketing Management: .
[28]
Journal of targeting, measurement and analysis for marketing: .
[29]
Kapferer, Jean-Noël 2012. The new strategic brand management: advanced insights and strategic thinking. Kogan Page.
[30]
Kapferer, J.-N. 2012. The new strategic brand management: advanced insights and strategic thinking. Kogan Page.
[31]
Keller, Kevin Lane 2007. Strategic brand management: building, measuring, and managing brand equity. Prentice Hall.
[32]
Keller, K.L. 2013. Strategic brand management: building, measuring, and managing brand equity. Pearson.
[33]
Keller, K.L. 2013. Strategic brand management: building, measuring, and managing brand equity. Pearson.
[34]
Latest news and analysis on advertising, press & publishing, TV and radio plus media jobs | Media | guardian.co.uk: .
[35]
Little, Edward and Marandi, Ebi 2003. Relationship marketing management. Thomson Learning.
[36]
Mad.co.uk - Delivering business insight: .
[37]
Mullin, Roddy 2010. Sales promotion: how to create, implement & integrate campaigns that really work. Kogan Page.
[39]
O’Guinn, Thomas C. et al. 2008. Advertising and integrated brand promotion. South-Western.
[40]
Ouwersloot, Hans and Duncan, Tom 2008. Integrated marketing communications. McGraw-Hill.
[41]
Payne, Adrian and Chartered Institute of Marketing 1998. Relationship marketing for competitive advantage: winning and keeping customers. Butterworth Heinemann.
[42]
Payne, Adrian and Chartered Institute of Marketing 1998. Relationship marketing for competitive advantage: winning and keeping customers. Butterworth Heinemann.
[43]
Peelen, Ed 2013 Customer relationship management.
[44]
Pelsmacker, Patrick de et al. Marketing communications: a European perspective.
[45]
Percy, L. 2008. Strategic integrated marketing communications: theory and practice. Butterworth-Heinemann/Elsevier.
[46]
Pickton, David et al. 2005. Integrated marketing communications. Prentice Hall / Financial Times.
[47]
Pickton, David and Broderick, Amanda 2005. Integrated marketing communications. Financial Times Prentice Hall.
[48]
Rowan, Will 2002. Digital marketing: using new technologies to get closer to your customers. Kogan Page.
[49]
Semenik, R.J. and O’Guinn, T.C. 2012. Advertising and promotions: an integrated brand approach. South-Western Cengage Learning.
[50]
Shimp, T.A. and Andrews, J.C. 2013. Advertising, promotion, and other aspects of integrated marketing communications. South-Western.
[51]
Shimp, Terence A. 2009. Integrated marketing communications in advertising and promotion. South-Western.
[52]
Smith, P. R. and Taylor, Jonathan 2004. Marketing communications: an integrated approach. Kogan Page.
[53]
Smith, P. R. and Zook, Ze 2011. Marketing communications: integrating offline and online with social media. Kogan Page.
[54]
Tapp, A. et al. 2014. Principles of direct, database and digital marketing. Pearson Education.
[55]
Tapp, A. et al. 2014. Principles of direct, database and digital marketing. Pearson.
[56]
Tench, R. and Yeomans, L. eds. 2014. Exploring public relations. Pearson.
[57]
Theaker, Alison 2012. The public relations handbook. Routledge.
[59]
World Advertising Research Center - WARC Online - Knowledge and inspiration for marketing, advertising and media professionals: .
[60]
World business, finance, and political news from the Financial Times - FT.com UK: .
