[1]
Andreasen, Alan R. and Kotler, Philip, Strategic marketing for nonprofit organizations, 7th international ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2008.
[2]
Berridge, Graham, Events design and experience, 1st ed., vol. Events management series. Burlington, MA: Butterworth-Heinemann, 2007 [Online]. Available: https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=284014#
[3]
Berridge, Graham, Events design and experience, vol. Events management series. Amsterdam: Butterworth-Heinemann, 2007.
[4]
Colbert, François, Nantel, Jacques, Bilodeau, Suzanne, and Rich, J. Dennis, Marketing culture and the arts, 2nd ed. Montreal: Presses HEC, 2001.
[5]
Y. Gabriel and T. Lang, The unmanageable consumer, Third edition. Los Angeles: SAGE, 2015.
[6]
Gibson, Chris and Connell, John, Festival places: revitalising rural Australia, vol. Tourism and cultural change. Bristol: Channel View, 2011.
[7]
Hesmondhalgh, David, The cultural industries. London: Sage, 2002.
[8]
Hill, Elizabeth, O’Sullivan, Catherine, and O’Sullivan, Terry, Creative arts marketing, 2nd ed. Oxford: Butterworth Heinemann, 2003.
[9]
Hughes, Howard L., Arts, entertainment and tourism. Oxford: Butterworth Heinemann, 2000.
[10]
T. W. Hutchison, A. Macy, and P. Allen, Record label marketing. Burlington, MA: Focal Press, 2006 [Online]. Available: https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=293518
[11]
Kerrigan, Finola, Fraser, Peter, and Özbilgin, Mustafa, Arts marketing. Oxford: Elsevier ;_Butterworth-Heinemann, 2004.
[12]
Kerrigan, Finola, Film marketing, 1st ed. Amsterdam: Elsevier/Butterworth-Heinemann, 2010 [Online]. Available: http://lib.myilibrary.com?id=230909&entityid=https://idp.bournemouth.ac.uk/oala/metadata
[13]
Kolb, Bonita M., Marketing cultural organisations: new strategies for attracting audiences to classical music, dance, museums, theatre and opera. Dublin: Oak Tree, 2000.
[14]
Kolb, Bonita M., Marketing research for non-profit, community and creative organizations: how to improve your product, find customers and effectively promote your message. Oxford: Butterworth Heinemann, 2008.
[15]
Kolb, Bonita M., Marketing research for non-profit, community and creative organizations: how to improve your product, find customers and effectively promote your message, 1st ed. Amsterdam: Butterworth-Heinemann/Elsevier, 2008 [Online]. Available: https://ebookcentral.proquest.com/lib/bournemouth-ebooks/detail.action?docID=404716
[16]
Kotler, Philip and Scheff, Joanne, Standing room only: strategies for marketing the performing arts. Boston, Mass: Harvard Business School Press, 1997.
[17]
O’Reilly, Daragh and Kerrigan, Finola, Marketing the arts: a fresh approach, 1st ed. London: Routledge, 2010 [Online]. Available: http://lib.myilibrary.com?id=258963&entityid=https://idp.bournemouth.ac.uk/oala/metadata
[18]
Rentschler, Ruth and Hede, Anne-Marie, Museum marketing: competing in the global marketplace. Amsterdam: Butterworth Heinemann, 2007.
[19]
Sayre, Shay, Entertainment marketing & communication: selling branded performance, people, and places. Upper Saddle River, N.J.: Pearson Prentice Hall, 2008.
[20]
Schechner, Richard, Performance studies: an introduction. London: Routledge, 2002.
[21]
Stevenson, Deborah and Matthews, Amie, Culture and the city: creativity, tourism, leisure. London: Routledge, 2013.
[22]
Walmsley, Ben, Key issues in the arts and entertainment industry. Woodeaton: Goodfellow Publishers, 2011 [Online]. Available: http://lib.myilibrary.com?id=311378&entityid=https://idp.bournemouth.ac.uk/oala/metadata
[23]
‘Artnet Magazine’.
[24]
‘Arts research digest’.
[25]
‘Cultural Studies’.
[26]
‘Cultural Trends’.
[27]
‘Current research in film: audiences, economics and law’.
[28]
‘Five eight: monthly music business insight’ [Online]. Available: https://capitadiscovery.co.uk/bournemouth-ac/items/527853?resultsUri=https%3A%2F%2Fcapitadiscovery.co.uk%2Fbournemouth-ac%2Fitems%3Fquery%3DFive%2Beight%253A%2Bmonthly%2Bmusic%2Bbusiness%2Binsight#availability
[29]
‘International Journal of Arts Management’.
[30]
‘International Journal of Cultural Studies’.
[31]
‘International journal of education and the arts’.
[32]
‘International Journal of Nonprofit and Voluntary Sector Marketing’.
[33]
‘Journal of arts marketing’ [Online]. Available: https://capitadiscovery.co.uk/bournemouth-ac/items/380354?
[34]
‘Journal of Arts Management, Law and Society’.
[35]
‘Journal of Broadcasting & Electronic Media’.
[36]
‘The Journal of Consumer Marketing’.
[37]
‘Journal of Cultural Economics’.
[38]
‘Journal of Law and Society’.
[39]
‘Journal of Marketing Managment’.
[40]
‘Journal of Popular Culture’.
[41]
‘Journal of Services Marketing’.
[42]
‘Leisure Studies’.
[43]
Locum Destination Consulting ltd, ‘Locum destination review’ [Online]. Available: https://capitadiscovery.co.uk/bournemouth-ac/items/312600?
[44]
‘Managing leisure’.
[45]
‘Media, Culture and Society’.
[46]
‘Poetics’.
[47]
‘Revolution’.
[48]
‘Screen digest’ [Online]. Available: https://capitadiscovery.co.uk/bournemouth-ac/items/270817?resultsUri=https%3A%2F%2Fcapitadiscovery.co.uk%2Fbournemouth-ac%2Fitems%3Fquery%3Dscreen%2Bdigest#availability
[49]
‘The Stage’ [Online]. Available: https://search.ebscohost.com/login.aspx?authtype=ip,shib&custid=s7547708&direct=true&db=edspub&AN=edp139157&site=eds-live&scope=site
[50]
‘The International Journal on Media Management : JMM’.
[51]
‘Arts Council England : Welcome’. .
[52]
‘Arts & Business - Home’. .
[53]
‘ArtsMarketing.org’. .
[54]
‘AMA’. .
[55]
‘3g bluetooth headset broadband internet at artsnetworks.net’. .
[56]
‘British Arts Festivals Association’. .
[57]
‘BBC - bbc.co.uk homepage - Home of the BBC on the Internet’. .
[58]
‘BFI | Home’. .
[59]
‘THE BPI’. .
[60]
‘Center for Arts and Culture home page’. .
[61]
‘COMEDIA : Introduction’. .
[62]
‘Centre for Creative Communities’. .
[63]
‘Creative Exchange | The Network for Culture and Development’. .
[64]
‘Department for Culture Media and Sport’. .
[65]
‘dgCommunities’. .
[66]
‘Exchange Magazine - Daily Business and Economic Development News - Cambridge, Kitchener, Waterloo and Area’. .
[67]
‘fuel4arts: Global arts marketing tools & ideas’. .
[68]
‘Institute of Fundraising Online’. .
[69]
‘IPPR - Institute for Public Policy Research’. .
[70]
‘IFPI’. .
[71]
‘Media Trust â Media Trust’. .
[72]
‘EQ : Diversity and Opportunity in Creative Industries - Welcome (metier.org.uk)’. .
[73]
‘musicjournal.org’. .
[74]
‘Arts Council’. [Online]. Available: http://www.artscouncil.org.uk/
[75]
‘Museum 24 Hour - official guide to UK museums, galleries, exhibitions and heritage’. .
[76]
‘National Campaign for the Arts’. .
[77]
‘New Audiences’. .
[78]
‘RIAA -The Recording Industry Association of America’. .
[79]
‘Cultural Enterprise Office (CEO) - Scotland’. .
[80]
‘UK FILM COUNCIL’. .
[81]
‘voluntary arts network’. .
[82]
‘BU Library’s Events and Leisure Resources Guide’. [Online]. Available: http://libguides.bournemouth.ac.uk/events-leisure